All Analytical Applications exist and operate to reflect the current business performance of a company. In essence, it is the information expression of a company’s business heartbeat. Effective Analytical Applications evolve and adapt with the internal and external forces over time, and the constant flow of trading activities within the business. Insightful Analytix consulting services have been developed over decades of business & operational experience, to support all the phases within Accelerating Analytics Transformation of a single or suite of analytical applications. This ensures that the functional use and value of these critical applications and data are current, accurate and have meaningful business value.